Ideation
Wireframes
Recipe Listings
UX:
Appropriately curated categories of recipes for the working professional like quick meals, lunchbox recipes, snacky recipes, balanced diet, et cetera et cetera and extensive list of recipes with right categorisation.
The filter button will help the user to find the list of recipes according to the needs of the user at the point in time. Eg.: in the list of the ‘Quick and Easy’ recipes, filters like balanced, healthy, less prep time, etc.
User will also be able to add the list of ingredients to the cart or in the grocery list at the recipe info page.
UI:
Inspired from Swiggy food’s “What to Eat” UI design.
User Stories and solution ideation
5. Swiggy GPT
UX:
This is for users to speak their mind and AI will suggest the most apt recipes according to the needs prompted.
UI:
Chat GPT’s UI is the inspiration for this feature.
User persona
2. Meal Planner
UX:
The meal planner is a weekly schedule of the meals that user wants to save.
UI:
The interaction is inspired by Instagram’s post UI: the meals as carousel post and tags of the cuisine, category, meal name (breakfast/lunch/dinner/morning snack/evening snack) prep time, etc. in each picture. Each post labelled as the day of the week.
3. Grocery Lists
UX:
This helps in creating long term grocery lists (monthly, fortnightly, etc.)
UI:
This is similar to the story highlights on Instagram: Image is of the recipes of which the ingredients are saved and the list is similar to how people who viewed the story are shown in Instagram.
4. Saved Recipes
UX:
This are the recipes that user saved for their future reference.
UI: Similar to Instagram’s user feed: stories for categorisation of saved recipes into breakfast, dinner, etc. and reel like interface for a particular recipe.
Revised problem statement/HMW statement
Competitor analysis
How might we help Instamart’s users who are working professionals having a hard time deciding what to cook and are tackling this situation through other products like food darzee, HealthifyMe, etc. and services like hiring a cook, personal diet/health coach consultancy or tiffin service.
PRODUCT DESIGN | CASE STUDY | JUL ‘23
What-to-cook on Swiggy Instamart
Solo
Product designer
Figma
3 weeks
MY ROLE
TEAM MEMBERS
TOOLS
TIMELINE
The problem statement
Research and Analysis
Building hypothesis for user and competitor research
How can Instamart help working professionals decide what to cook?
Understanding users:
segment: working professionals
location: Bangalore, Delhi-NCR, Hyderabad, Mumbai, Chennai, Pune
age group: 22–35
different contexts of users:
working from home
working from office
living with flatmate/friends
living alone
living with spouse/partner/parents/family
“People living in metropolitan cities are exposed to a vast variety of options for everything- be it kinds of jobs, leisure activities or food. Working professionals mostly have a busy work schedule that might not allow them the time and energy to cook, also sometimes making them feel overwhelmed about getting the right ingredients for a recipe, or even simply choosing what to cook. Post pandemic, people have grown to be more anxious and hence many of them have a hard time even doing basic chores like cooking, cleaning, etc.”
understanding scope of problem:
lack of time/energy/motivation/skills
budget constraints
health constraints
unskilled/novice at cooking
indecisiveness
their existing solutions:
subscription based meal plans like food darzee and other hyperlocal brands
HealthifyMe
Hint diet plan calorie counter
Hired a cook
diet plans from nutrition coach/dietician
Thank you for taking a tour of my exhibition!
Since you’ve reached to the bottom of this page, I would like to know how you felt taking a tour here :). If you want to know more about me, find the links below. HMU if you want to chat about psychology, health, sports and design! Or if you love Taarak Mehta :P
Last updated 10 May ‘24
Designed by Rashi Mishra
I’m open to internship and freelance opportunities and would love to hear from you.
Primary research
Surveys
Conducted with 14 users to understanding Swiggy users’ eating patterns
Insights:
87% of the working professionals were cooking 6–10 meals per week and the rest meals were ordered in (assuming 21 meals per week)
23% of the working professionals were cooking 11–15 meals per week, rest meals were sometimes ordered in and sometimes dined out
90% of the working professionals buy groceries weekly, online
INTERVIEWS:
Conducted with 5 users to understand the decision making factors that come into play in their eating behaviours
Questions:
Why is the frequency 6–10 meals/w? Do you face any challenge in deciding what to cook?
What kind of meals do you guys cook? What factors come into play while deciding what to cook?
How do you decide what grocery to buy every week?
Do you cook exotic recipes/ dishes from different cuisines?
What solutions have you tried before/currently using to solve this problem?
Research Analysis (Thematic):
Appreciation for diverse cuisines and experimentation
Hectic work schedule
Monotonous weekly menu
Having excess junk and ordering in behaviour
Not enjoying meal prepping
Availability of ingredients
Consideration of inmates food preferences
Love for cooking
Striking balance between health and taste
Instantaneous Grocery shopping according to needs