MISSION

Empowering farmers with advanced farming tools and services for efficient, profitable and sustainable farming.

VISION

Creating a world where farmers are empowered with cutting edge technology and contribute in making this planet a safe and sustainable place by ensuring food security, waste management, water management and enhancing soil health.

BELIEFS

Agricultural sector is the backbone of humankind and leveraging tech and innovation to it will secure world from hunger and achieve financial and environmental sustainability.

Data driven insights will help farmers and other stakeholders in making intelligent decisions for their problems.

Collaboration with industry experts, technological wizards and government will help standardise and automate the process of farming and providing solutions to its problems.

BRAND MESSAGING TONE and LANGUAGE

Farmicon for farmers will have a simple and easy to get tone.

For businesses, brand tone will be confident and authoritative.

Since Farmicon is a technology intensive, innovative and visionary brand, the message language in general will be confident and bold yet simple.